They spruce up their public fundraising page with a fundraising goal, a close up pic of themselves (or pet :), along with a sincere message that explains why they are participating. They keep it short, authentic but fun.
They use the online 'fundraising system' we call FundHub to email, track and thank their donors. People who ask for donations via email raise on average 30% more. Pledge sheets are fine, but not as good as email or other messaging systems.
If you personally ask 10 people, on average 6-7 will say yes. So just go for it, invest some time and watch the money flow in.
Grab your phone or a pad of paper and write down your top ten list. Use our idea generator below to prompt your brainstorming.
Remember - people like supporting people they know. Your top ten list should only include people you know, ok?
Favourite top ten list candidates might include...
PROs: This campaign helps you focus your efforts. You don't have to ask dozens of friends - just a few favourites.
CONs: You may be limiting your fundraising success, but if this approach gets you going, that's all that matters. Enjoy!
Day 1 - draft a personal, passionate and short email with the link to your personal fundraising page, and identify all the contacts you want this email to go to. Now sit on the email overnight...
Day 2 - review email and make any necessary edits. Personalize the emails to your top ten contacts, and mass email or message the rest. Wait for the money to come in...
Bonus tip: make a donation or pledge to your own campaign before you email anyone. Enjoy being generous. Feel those endorphins swell in your big ol' heart. Nice eh?
Day 3 - respond to auto-replies and wrong emails and mop up an additional donors you just remembered. Sit smugly at your desk, knowing you are rocking the fundraising.
Day 4 - post a cute photo on you on Facebook or Twitter of you wearing a bike helmet with something that says, "Yes, I do look this good in spandex, now check your inbox and drop some coin ya'll" (or something nicer).
Day 5 - make sure you are responding immediately to donors who give. Thank them the same day, always using the fundraising system. Pat yourself on the back and go get a Starbucks.
Day 6 - circle back to your top-ten list and fire them off a quick, witty email with that picture of you wearing a helmet - they need to know you are serious.
Day 7 - count up your fundraising success. How many emails did you send? How many responded? How much have you raised? You've done great - and you are officially done your campaign. It's time to taunt a few of your other friends on your team and recruit a few more.
PROs: You register and fundraise all in one short week. Quick and painless.
CONs: Some people don't respond quickly or only respond on second emails or calls. It's possible you'll leave some money on the fundraising table by narrowing your campaign to a week but, if you are busy and just want to get this off your to-do list, this campaign will work well.
That's it - you don't care who they are or how much money they may or may not have - everyone will be asked to give $25 exactly.
Pros: Your ask is low but valuable, clear and understood to the donor, and an easy level for most to fulfill. "Well gee", they'll say to themselves, "I gotta at least have 25 bucks around here someplace".
Cons: You may get less than you should from some, but that should be offset by those who think you are worth more than $25.
The $25 Ask Email Template:
On October 3rd I'm riding / walking in the Ride for Refuge to raise money for ______________ (charity name) who does great work with ____________ (charity cause).
I'm emailing to ask you for a $25 donation in support of my efforts. Would you be willing to support me this much?
Click the secure link below to give via paypal or credit card - your $25 donation will be receipted immediately.
If you have any questions please ask - I'm excited to be doing this and appreciate your support.
**name inserted for irony
It's a fun way to get your donors attention and personalize their support of you. For example:
PROs: If nothing else, it will grab their attention and they'll almost always need to respond - especially if you contact them personally.
CONs: Some people won't get how funny or creative you are. That's fine, send them "Shake it Off" by Taylor Swift and move on.
It's called a "blanket campaign" because it covers absolutely everything. Your friends, family, workmates, school buddies, etc. will all know without a doubt that you are involved in the RIDE because...
PROs: The shotgun approach works. People will respond and you'll have a ball doing this.
CONs: You will choke people's news feeds and people might get tired of your posts. You know the drill, shake it off...
Remember all those friends you supported this year who were fundraising? Remember those? The one for cancer, ALS, their school equipment, church mission trip, etc.? Well now it's your turn to leverage all that good will you sowed with your generosity. This is reciprocity at it's finest. It's their turn to give to you.
So, brainstorm your list of friends. Search your email client for tax receipts and fire off some personal emails to all those you supported. Then watch the money come in.
Pros: It works.
Cons: It only works if you've been giving.
© 2017 Blue Sea Philanthropy
A Registered Canadian Charity
Toll Free: 1.877.743.3413
260-659 King St. East,
Kitchener, ON, N2G 2M4